Public Relations & How They Relate to the Worlds of Technology and Science
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A 5 page paper discussing the strong influence public relations has in almost every arena of study. Although Science and Technology are the main focus, one story involving Kuwait is discussed to better illustrate how public relations is capable of strongly influencing the public in one direction or another. Generally speaking, the industries of science fall far behind the technology industries in terms of public relations. Bibliography lists 4 sources.
Filename: Pubre.wps

Windows NT 4.0 v. UNIX - A Cost Comparison
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An 8 page paper discussing a cost comparison between WindowsNT 4.0 and UNIX which shows UNIX to be a better value and less expensive to a company. Bibliography lists 2 sources.
Filename: Ntvunix.doc

Effects Of Technology Export Control On The Supercomputer Industry
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A 15 page paper discussing the effects of 50-year-old regulations on the supercomputer industry. Established in 1949, technology export controls were meant to prevent potentially devastating technology from reaching the Soviet bloc countries from outside. The Soviet bloc countries no longer exist in their previous form, and most of the developed nations of the world have supercomputers in place, and the primary effect of export controls is that of stifling competition in the industry and maintaining prices at artificially high levels. The industry within the US also suffers from anti-dumping laws heavily weighted in US favor; the combined effect of both is that we are prevented from realizing the benefits offered by supercomputer application because of the resulting limited competition allowed. The paper advocates eliminating the anti-dumping laws and reforming export control to restrict only nuclear weapon components rather than a single tool that could be used in their construction. Bibliography lists 14 sources.
Filename: Superpu.wps

Unix Versus NT
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15 pages in length. Battles have long been waged and lost throughout history, but there is nothing quite like the technological competition that is being pursued between Microsoft Windows NT and Unix systems. At the very beginning of the server war nearly two and a half years ago, Microsoft Corp. introduced Windows NT as a direct competitor of the ever-popular Unix system. Vendors that distributed Unix were amused by the so-called competition, labeling it too immature to ever establish itself in the same category. The writer discusses whether or not NT has proven itself as a viable competitor to Unix. Bibliography lists 10 sources.
Filename: UnixVsNt.wps

The UN's Effect on International Business
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15 pages in length. Upon hearing the term 'United Nations,' the immediate image of most is that of the General Assembly and the Security Council. Many of us have little concept of the extent of UN activities that take varied routes to one goal: that of bettering the human condition around the world. One efficient and productive route toward that end is in the UN's facilitation role of encouraging free trade among the countries of the world. The Economic and Social Council is comprised of several subgroups working in specific areas from government level to economic analysis and forecast for the greatest ease possible in encouraging the growth of international business. Bibliography lists ten sources.
Filename: Unbiz.wps

Commercials & Television Programming / An Observational Analysis
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In this 5 page essay, the writer reports their observations of television commercials as they occurred during a certain one hour television program. Recorded were the times that commercials occurred, their length, and content. These variables are analyzed with respect to advertising market and other relevant data. An illustrative chart is included .No Bibliography.
Filename: Tvcomml.wps

Marketing And Television
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This 10 page paper focuses on advertising promotion as it pertains to television. Several aspects are examined including the use of music and lyrics in different cultures. Bibliography lists 6 sources.
Filename: Marktv.wps

Television Commercials / 1950s vs. 1990s
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This 7 page research paper investigates the content and format of the commercials aired on television during the 1950s and the commercials in the 1990s. The kinds of products advertised as well as the content and the form of the commercials is different in some ways and much the same in other ways. Specific examples are provided. Bibliography lists 11 sources.
Filename: Tvad5090.wps

Keki Bhote/Beyond Customer Satisfaction to Customer Loyalty
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A 10 page analysis of Bhote's new theories on how American business can achieve long lasting success. Bhote's book argues against the popular notion that if a company adheres to high quality standards, sales will take care of themselves and says that this contains an inherent fallacy-- namely, that customer satisfaction is not the same thing as customer loyalty. No additional sources cited.
Filename: 90bhote.rtf

Waste Minimization
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This 20 page paper asserts that waste minimization is the most effective form of compliance for any corporation. The necessity for compliance, based on public health and environmental reasons, are explored. Also included is the history of industrial practices and the environmental movement as well as an explanation of how waste lowers the quality of life. Detailed methods of effecting minimization, along with easy to understand examples and the inclusion of the 'waste management hierarchy', is a focal point of the paper. Bibliography lists 15 sources.
Filename: Wastemin.wps

Jack-in-the-Box / Who is Responsible for Consumer Protection ?
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A 6 page paper positing that although Jack-in-the-Box seems to be altruistic in its considerations of the harm it caused its customers, the federal government has not been as conscientious--they have said that responsibility for consumer protection resides in at the state government level. According to Kant and consumer protection groups, there is an inherent danger in this, as despotism is alive at the state level, and that many states are governed arbitrarily by people with special interests. Given this situation, via Kant's advice, it behooves consumers to continue policing all levels of government in order to find the protection from harm to which they are entitled. Bibliography lists 6 sources.
Filename: Jackbox.wps

Kant’s Categorical Imperative and the Case of the Ford Pinto
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10 pages in length. 10 pages in length. Compares the Categorical Imperative of Kant to the case of the faulty gas-tank design in the Ford Motor Company Pinto. Makes reference to utilitarianism as well as the virtue theory and the rights theory. Looks at the ethics, the solution, cost-benefit analysis and alternative solutions. Bibliography lists 9 sources.
Filename: JGApinto.wps

THORNTONS AND MARKETING
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This 8-page paper concerns the Thorntons Co., which manufacturers and distributes chocolates and other confectionery's throughout the United Kingdom. The paper focuses on Thorntons marketing plan, provides a PEST and SWOT analysis and then offers recommendations for a successful marketing mix. Bibliography lists 2 sources.
Filename: MTthornt.rtf

Bell Atlantic Launches Long Distance Service
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A 9 page paper that discusses Bell Atlantic's move into offering long distance service. Issues discussed include the requirements of the Telecommunications Act of 1996, some of the steps Bell Atlantic took to fulfill the conditions, approval and subsequent sanction of the company by the FCC, the consent decree and present status. Bibliography lists 8 sources.
Filename: PGbellat.wps

Telecommunications Deregulation / Microsoft's $1 Billion Investment In Comcast
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A 10 page paper on some of the effects of the 1996 Telecommunications Deregulation and Reform Act. When the first phase of industry deregulation went into effect in 1992, some of the largest phone companies rushed to become cable companies also, but only a few succeeded in making their ventures profitable. Microsoft's investment in Comcast in 1997 marked the first large-scale attempt to capitalize on deregulation by a related, rather than direct segment of the telecommunications industry. Bibliography lists more than a dozen sources.
Filename: Comcast.wps

Case Study / Price Promotion at Hartmann Luggage
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A 7 page case study of whether Hartmann Luggage Company should indeed offer annual price promotions to its retailers, or whether the company should maintain its policy of image maintenance and high quality that have been the company's hallmarks for more than 100 years since its founding in 1877. The more narrow issue discussed is whether the price promotions of 1978 and 1979 were indeed profitable. Included are alternatives that Hartmann could reasonably employ to increase the company's market share while avoiding the price promotions they dread. No Bibliography.
Filename: Hartmann.wps

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