Broadcast Media Advertising / The Choice To Ban Ads?
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12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. The writer discusses the fact that while the broadcast media are the focal points for such a vast array of advertising techniques, they does not reserve the right to censor public consumption. Bibliography lists 7 sources.
Filename: BroadBan.wps

Can Broadcast Media Reject Ads ?
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A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources.
Filename: Broamark.wps

Centrica
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This 16 page paper examines the energy and services company Centrica. The analysis is undertaken using Porters Five Forces, a PEST and a SWOT analysis. The bibliography cites 8 sources.
Filename: TEcentri.rtf

Brian Gallagher and The United Way: New Approaches to Old Problems
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Brian Gallagher and The United Way: New Approaches to Old Problems A 5 page discussion of the waves being made in the United Way by the new CEO Brian Gallagher. The United Way finds itself being catapulted from its traditional role in world society as a fund raising organization to a role which encompasses not only fund raising but problem solving. Needless to say there has been a certain resistance to this change. This resistance has been noted both within and outside the agency from individuals who think that the United Way’s role should be restricted to fund raising and not extended to what they perceive as “social engineering” . This paper supports Gallagher’s systemic approach to fund allocation. Bibliography lists 3 sources. PPuntWay.rtf
Filename: PPuntWay.rtf

C. Mervyn Maxwell/ Magnificent Disappointment
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A 5 page analysis of Maxwell's book concerning the life of William Miller (1782-1849), an American farmer and Baptist preacher, who believed that the second coming of Christ was imminent and founded a movement based on his beliefs. No additional sources cited.
Filename: 902ndcom.rtf

BUSINESS PROCESS ENGINEERING AND ITS POSITIVE IMPACT ON CORE BUSINESS PROCESSES
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This 10-page paper focuses on the theory of business process reengineering and how it can positively impact already existing core business processes. Included in the essay is a discussion of the origins of BPR, as well as specific examples of BPR's impact on already established business processes. Bibliography lists 2 sources.
Filename: MTbprcbp.rtf

A FINANCIAL ANALYSIS OF AMS
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This 5-page paper examines the financial information of book distributor Advanced Marketing Services, Inc., and provides an analysis as to the company's investment potential. Bibliography lists 3 sources.
Filename: MTAMSfin.rtf

The Body Shop International / Corporate and Business Level Strategies
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This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf

BANK OF AMERICA AND THE PORTER MODEL
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This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources.
Filename: MTbaofam.rtf

Changes in Marketing Function
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A 5 page paper that discusses the many changes that are occurring in relationship to marketing function today. These changes are the result of technology and the changing preferences of the consumer. One of the most promising avenues of pursuit, for those involved in marketing function, is the Internet. Bibliography lists 2 sources.
Filename: RAfunct.wps

Neural Networks / History, Design, & Use in Decision - Making Models
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A 16 page research paper on neural networks. The writer defines these computer models of human brain/though patterns, provides an historical overview of their role in artificial intelligence development, and explains in great detail just how neural net systems work. Most importantly, attention is turned to how neural networks are used as decision support systems. Bibliography lists 12 sources.
Filename: Neuralnt.wps

Businesses' Pollution Control Costs
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A 5 page essay on some of the costs faced by businesses in bringing themselves into compliance with existing and ever-expanding environmental regulations. The Clean Air Act of 1990 was in itself expected to become the costliest set of regulations ever to have been imposed on America's companies, but its expansion, announced last year with EPA enforcement to begin just after the turn of the century promises to put another bite on U.S. businesses that may prove to be the last regulation they can bear. Though some industry leaders try to turn the regulations into advantages for their companies, many already have all they can do to simply compete in today's business climate without additional, expensive regulations. Bibliography lists 3 sources.
Filename: Pollute.wps

AIDS Discrimination in the Workplace
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A 9 page look at AIDS discrimination in the workplace and specific issues faced by administrators. It is argued that managers must make extremely difficult decisions as the law does not allow them to discriminate but their healthy employees and customers often want them to do so anyway. The ADA, ERISA Law, and other regulations & provisions are mentioned throughout the report as are psycho-social and empathetic considerations that the good manager must make. Bibliography lists 6 sources.
Filename: Aidsdisc.wps

AIDS In The Workplace
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A 10 page paper that explore the issues surrounding employe concerns (fears and misconceptions) and how this has made it incumbant upon employers to train employees in discrimination laws and AIDS awareness generally. The paper provides training examples and techniques, economic facts to employers, and other resources available to employers. Bibliography lists 9 sources.
Filename: WorkAIDS.rtf

AFFIRMATIVE ACTION IN THE WORKPLACE
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This 13-page paper explores the effectiveness of affirmative action in the workplace. The thesis of the paper is that the program, while noble in its attempts, did not do everything it could have because of negative perceptions about affirmative action. The essay cites sources from studies done on populations about affirmative action perceptions. Bibliography lists 15 sources.
Filename: MTaffact.rtf

Application Of Affirmative Action In Business & Military Settings
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A 4 page paper on Affirmative Action. The writer compares its application in the modern business settings with that of the U.S. military. It is argued that some companies who have achieved success with affirmative action programs can be used as models to replicate such in the U.S. Army. Bibliography lists 3 sources.
Filename: Tailhook.wps

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