"We Have No Time For Marketing Research!"
[ send me this paper ]
This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
Filename: TEmarketing.rtf

'Got Milk?' Campaign
[ send me this paper ]
5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps

'Marketing Myopia' - Still Relevant After Nearly 40 Years
[ send me this paper ]
This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps

'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus
[ send me this paper ]
It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited.
Filename: PCtoys.doc

(The) Americans With Disabilities Act
[ send me this paper ]
A 9 page paper on the 1994 Americans With Disabilities Act, why it was founded, and the implications that it has for today's managers. Bibliography lists 8 sources.
Filename: Disabact.wps

(The) Five Functions of Management
[ send me this paper ]
6 pages in length. A general overview and discussion of management's five essential functions and their importance in the organization. Specifically, these five functions are : planning, leading, organizing, controlling, and implementing. No Bibliography.
Filename: Funcmana.wps

10 Drivers for the Development of Manufacturing Industries in Small Economies
[ send me this paper ]
This 3 page paper outlines 10 different drivers that will impact on the development of manufacturing industries in a small economy. Drivers considered include, income and disposable income, exchange rates, interest rates, liquidity in the credit markets, consumer confidence, employment levels, technology and supporting or complimentary industries. The bibliography cites 5 sources.
Filename: TE10drive.rtf

2 American Leaders
[ send me this paper ]
A 5 page research paper that profiles 2 American leaders: Steve Jobs of Apple Computers and nursing theorist and innovator Virginia Henderson. The writer offers a profile of each leader and argues that these two individuals exemplify leadership qualities. Henderson's work changed the entire perspective of modern day nursing, making it more patient-oriented and humanistic. Jobs' missionary zeal towards computing has broadened the horizons of human knowledge by bringing computers into the home and making them "user-friendly" so that even children can access the Internet's broad knowledge base. Bibliography lists 5 sources.
Filename: kh2amld.rtf

2 Article Critiques/Leisure Research
[ send me this paper ]
An 11 page extended version of the research covered in kh2lei.rtf. Each article analyzed reports on specific research studies that pertain to tourism and leisure research. Each article is examined for strengths and deficits and then a concluding discussion of the research methodologies that they represent is offered. Bibliography lists 4 sources.
Filename: kh3lei.rtf

21st Century / Century Of Air Cargo
[ send me this paper ]
A 5 page paper that looks at the industry's claim, and support for the claim that air cargo is the industry of the 21st century. The paper also looks at the current problems facing the industry and what international leaders, public and private, are doing to resolve those problems. Bibliography lists 7 sources.
Filename: Aircargo.wps

21st Century Leadership For Health Care Organizations
[ send me this paper ]
This 7 page paper begins by explaining why new leadership styles are needed and what is driving these needs. The writer comments on the poor organization within the system as it is, the new needs of consumers, including the increasingly growing senior population, technology and other advances. The writer then explains transformation leadership and servant leadership and recommends these two approaches be used in tandem for effective leadership. The writer also cites two authors who recommend these models for health care organizations. Bibliography lists 9 sources.
Filename: PGhltldn.RTF

360-Degree Feedback In Management
[ send me this paper ]
A 5 page paper that analyzes the benefits and problems of using the 360-degree feedback management method. The writer supports the process as an important tool in improving worker moral and organizational effectiveness. Bibliography lists 5 sources.
Filename: Feedback.wps

3i Performance and Strategy
[ send me this paper ]
This 16 page paper examines the private investment company 3i. The paper starts by reviewing the 2001 and 2002 financial performance, the second part of the paper then examines the strategy of the company with reference to the models of Porter, Hofstede, Bartlett and Goshal and others. The bibliography cites 11 sources.
Filename: TE3istrat.rtf

3M Case Study
[ send me this paper ]
This 4 page paper examines the 3M company and the position they were in during the early 1990’s. The background of the company and its’ culture of innovation is outlined before the paper presents a SWOT analysis and considers the strategy that is and should be followed. The bibliography cites 2 sources.
Filename: TE3mcase.rtf

4 P's; Marketing in Malaysia
[ send me this paper ]
This 5 page paper examines the 4 P's product, price, placement and promotion and demonstrates how they may be used by a company in order to compete in the market place. The writer gives examples from Malaysia to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEfourps.rtf

401 K Plans
[ send me this paper ]
A 5 page essay discussing the pros and cons of 401k plans. Bibliography lists approximately 6 sources.
Filename: 401kplan.rtf

Don't see what you need? CLICK HERE for customized research paper assistance instead!