Reaction Paper: Diversity in the Media
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This 4 page paper is a reaction to an article describing diversity (or the lack thereof) in the media. Bibliography lists 2 sources.
Filename: HVDivMda.rtf

Reagan / Media & The Polls
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A 12 page research paper that discusses Reagan's influence on the press corps and its effects in the elections and the polls despite the unpopularity of his fiscal policies among many citizens. The paper posits that both the public and the media suffered from Reagan's administration, and that his media legacy has also contributed to other unfavorable results for the current presidency and the media as well. Bibliography lists 9 sources.
Filename: Reagmed.wps

Religion And The Media
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A 5 page research essay that explores the relationship between the many forms of the media and religion. How do journalists report about religious events or do they? Are journalists knowledgeable about religion? Where does the public gain its opinions about religion, faith and spirituality? These are the questions explored in this essay. The historical mistrust between religious leaders and the press is based on a number of issues which were revealed in a 1993 study. This writer argues that the media do, in fact, influence what people believe. Bibliography lists 4 sources.
Filename: RelMed.wps

Representation Of National Identities In Media – A Case Study, News Coverage Of Turkey On The Doorstep Of European Union (EU).
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This 50 page paper looks at the way in which national identities are created and represented in the mass media and applies this to the study of the Turkish national identity in the Turkish and the European media specifically looking at the Turkish goal of joining the European Union (EU). The paper outlines the goals and objectives and then considers the approaches to mass media that can be applied that concern the way it is created and the way it is consumed. Models used include science and the media, industry and the media, corporations and the media, globalisation, technology and the media and political economics. Consumption is considered with reference to reception theories. The paper then looks at the way Turkey is represented in the media internally and in the west, followed by primary research that uses content analysis to look at media articles. The bibliography cites 40 sources.
Filename: TEturkmedia.rtf

Rodney King and Fair Use
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A paper which considers the conflict between the freedom of expression guaranteed by the First Amendment and the doctrine of Fair Use with regard to intellectual property rights, as exemplified by the legal issues surrounding the Rodney King videotape material. Bibliography lists 5 sources.
Filename: JLfairuse.rtf

Role of Media in Public Opinion
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A 4 page research paper that evaluates the role of the media in shaping American political opinion. The writer argues that while the media does not tell the public what to think, it does succeed in telling us what to think about, that is, it sets the public agenda through its selection of the issues to receive news coverage. Bibliography lists 2 sources.
Filename: khmedrol.rtf

Rumors and Scandals: The Celebrity Quagmire
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A 10 page discussion of the effect of rumors and gossip in the lives of public figures. Identifies the media as the culprit in most instances and concludes that while it is indeed the societal responsibility of the press to ferret out discrepancies in actions and commitments, particularly in regard to politicians, it is simply unprofessional to deliberately circulate inaccurate information. While one option for the person being targeted by an unscrupulous journalist is litigation, that option is not always the best approach. Bibliography lists 6 sources.
Filename: PPrumor.wps

Satellite Communications
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A 12 page paper that provides an overview of the development of satellite communications since Sputnik. The writer also outlines the issues and international impacts of this type of technology. Bibliography lists 8 sources.
Filename: Commsati.wps

Satellite Communications
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This 20 page report discusses satellite communications and provides a basic informative and technical overview of the concepts and advancement of the technology. Bibliography lists 19 sources.
Filename: Satcom.wps

Satellite Television in Britain
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10 pages in length. A discussion of the development and regulation of satellite television in Britain. Looks at controversial issues as well as regulations by the government. Bibliography lists 10 sources.
Filename: JGAsattv.wps

Satellite Television in the United Kingdom
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This 8 page paper looks at the history of satellite television in Britain. First launched in 1989 Sky gained the first mover advantage, but the entrance of other influences and factors have changed the way in which the medium has developed. The paper considers the role of BSB as well and the development of pay television and the introduction of digital technology. The bibliography cites 6 sources.
Filename: TEsattel.wps

School Admissions Letter Outlining Personal and Professional Goals
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This 5 page report discusses the most positive ways of communicating personal educational and professional goals in a letter to a university’s admissions office. It is important that a student outline his/her reasons for their educational interest and express a measure of enthusiasm about their prospects. No additional sources.
Filename: BWcomper.wps

Scripted Television is an Art Form
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This 5 page paper compares and contrasts scripted television with reality TV. Bibliography lists 3 sources.
Filename: SA832TV.rtf

Sears: Electronic Versus Print Marketing
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This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography lists 10 sources.
Filename: SA833Srs.rtf

Selling Radio: The Commercialization of American Broadcasting
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This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Filename: MHRado3.rtf

Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf

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