Benchmarking HarperCollins' Approach to E-Book Sales
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A 3 page paper examining HarperCollins' approach to electronic media. Harrison-Keyes has met only with significant problems in developing a sales model centered on electronic formats. It now seeks to benchmark another publishing company. The approach that HarperCollins has taken to e-book distribution thus far is one that can be highly workable at Harrison-Keyes. The only real responsibility is that of digitizing and storing products; online retailers assume all other sales-related responsibilities. This approach can benefit Harrison-Keyes in two ways: preventing the need for immense departures from budgeted IT upgrades and avoiding competing with the retailers that have sold Harrison-Keyes books for years. Bibliography lists 7 sources.
Filename: KSmgmtEbkBnch.rtf

Best Buy’s Physical and Electronic Stores
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A 6 page paper comparing the virtual and physical shopping experience and benefits for the company, using Best Buy as the example. The virtual and physical stores are great complements for each other. They each have their strengths and each contributes to the company’s overall success. Bibliography lists 1 source.
Filename: KSecommBestBuy.rtf

Best Practices in Use of Information
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A 9 page outline of ten examples of best practices in knowledge management. The late Peter Drucker warned decades ago that virtually all workers in the future (i.e., now) would be knowledge workers. Information technology has come to provide the backbone of business operation rather than merely recording historical results as it did only a generation ago. Today's firms must seek out greater speed, efficiency and cost savings as never before. The paper provides five "best practices" in seeking out quality, speed and flexibility, followed by five more "best practices" in using information as a business asset. Bibliography lists 16 sources.
Filename: KSmgmtKMbest.rtf

Better Read That Again/Web Hoaxes
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A 3 page reaction paper to an article by Paul Piper entitled "Better read that again: web hoaxes and misinformation" is an informative survey of different categories of misinformation, which includes everything from racist propaganda to intentional joke pages on the Internet. The writer argues that Piper's article goes to the heart of an issue that has been frequently overlooked, but is nevertheless inherent in US culture, which is the prevalent misconception that anything--literally anything--if it appears in print or is said on television, has to be true. The writer argues further that if the misinformation on the Internet raises the level of skepticism in the American public, it is a good thing. No additional sources cited.
Filename: khwebhox.rtf

Biologically Artificial Intelligence
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An 11 page paper discussing artificial intelligence and the concept of the “fyborg,” or functional integration of human and intelligent machine. The primary example given is that of the WiFi-enabled contact lens containing a microchip in the truest sense of the word, activated by the wearer’s thoughts. The specific thought generates what amounts to a search of the Internet, with results depicted as a hologram within the contact lens. Bibliography lists 13 sources.
Filename: KSfyborg.rtf

Boo dot com
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A six page paper which looks at some of the reasons for the failure of Boo.com, and considers how many of its shortcomings were specifically related to issues of e-commerce. Bibliography lists 9 sources.
Filename: JLboo.rtf

Book Review / Dinty Moore's 'The Emperor's Virtual Clothes'
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In this 5 page analysis of Moore's book (subtitled 'The Naked Truth About Internet Subculture'), the writer discusses topics covered with examples from the text, then offers an analysis of the implications that they have for technology and the modern world. No additional sources cited.
Filename: Dinty.wps

Book Review / Information Highway Not As Great As We Think...
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A 3 page review of Clifford Stoll's "Silicon Snake Oil : Second Thoughts On The Information Superhighway" in which the writer discusses Stoll's thoughts on the various social problems that an expanding Internet will present. Bibliography lists 2 supporting sources.
Filename: Silicons.wps

Branding and the Internet
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This 7 page paper discusses the following quote "A brand is a brand regardless of its environment. Therefore, there is no need for a new theory of branding for the online environment, but merely a different approach to executing the brand’s essence". The paper assesses this statement with reference to marketing theory and practice arguing that the traditional approach may have the required knowledge but that a different approach needs to be adopted, especially for international brands. The bibliography cites 11 sources.
Filename: TEintbranding.rtf

Brazil's IT Readiness
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This 3 page paper discusses the IT situation in Brazil and suggests that the country is ready for IT, though at a lower level than more technologically advanced countries. It is a good market for foreign investment. Bibliography lists 3 sources.
Filename: HVBrazIT.rtf

Bringing Active Directory to Riordan Manufacturing
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A 4 page continuation of an earlier proposal discussing implementing Active Directory at Riordan Manufacturing. The purpose here is to further develop the ideas of that proposal and to identify groups that will be used individually and nested with others. Bibliography lists 3 sources.
Filename: KSitActDirRior.rtf

Bringing E-commerce to Smyth Printing
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A 6 page paper discussing the planning process that Smyth Printing should undertake in preparation for designing and implementing an e-commerce addition to the business. The paper discusses system (whether manual or automated) analysis; identifying all that the company would want from an e-commerce application; and the most cost effective way of going about achieving its goals. Bibliography lists 4 sources.
Filename: KSitSmythPrint.rtf

Britain's Intended Communications Regulation
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A 12 page paper discussing the ecommerce aspect of a 2000 White Paper outlining Britain's intended comprehensive approach to the changing communications environment. Britain has arrived at a position from which the national government believes it can encourage the positive aspects of this change in the communications environment while limiting through regulation the associated negative influences. Though such overt intent initially raises the warning hackles of those opposed to bigger, more intrusive government, the British perspective as laid out in its recent statement soothes the fears of even the most jaded observer. Bibliography lists 8 sources.
Filename: KScommWhite.wps

Broadband Internet and Broadcasting:
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This 4 page paper examines the role of Broadband Internet and its increasing influence. This paper furthermore explores how this trend will impact the broadcasting industry now and in the future. Bibliography lists 3 sources.
Filename: GSBroadb.rtf

BUILDING A WEBSITE
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This 7-page paper focuses on the tools necessary to build a successful Website. Questions discussed include hiring personnel vs. outsourcing, charging to answer questions and how to market a Website. Bibliography lists 5 sources.
Filename: MTwebuil.rtf

BUILDING E-COMMERCE IN DIFFERING COUNTRIES
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This 3-page paper focuses on how an e-company based in the United States can build successful business relations in China, Germany and France. Under discussion are supply chain logistics and network capabilities. Bibliography lists 3 sources.
Filename: MTforecr.rtf

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